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Geoff Scully is an accomplished professional with extensive experience in eCommerce and retail management. Currently serving as the ECommerce Director at Dunnes Stores since November 2019, Geoff previously held the position of Governor at St Patricks Hospital, Mental Health Services in Dublin until March 2023 and was the Managing Director of Shop Direct Ireland, now known as Littlewoods Ireland, from November 2005 to October 2019. With a strong foundation in sales, having held roles such as National Sales Manager at Sixty UK and Sales Executive at Pepe Jeans Ireland and Bigstar Jeans, Geoff also contributed to the retail industry as a Non-Executive Director at St Patrick's Hospital Foundation and a board member of Retail Excellence Ireland. Geoff's educational background includes a diploma in Corporate Governance from University College Dublin and coursework in digital marketing.