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Guillermo Torres has extensive experience in sales and business development, currently serving as Jefe de Televentas at Arca Continental Lindley since July 2018. Previous roles include Consultor at INA Perú, Jefe de Ventas - Distribuidoras at MOLITALIA S.A., and Coordinador de Desarrollo de Ventas at Backus, where responsibilities included optimizing sales team performance and developing training programs. Torres also coordinated academic operations at UCP BACKUS Y JOHNSTON SAA, focusing on managing resources and designing learning solutions to enhance sales skills. Academic credentials include a degree in Communication from Universidad de Piura, a specialization in Strategic Management from FUNIBER, and ongoing studies in Commercial Management and Sales at Universidad del Pacífico.