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Stella Friberg is a seasoned strategy director and service designer with a robust background in innovation, customer experience, and strategic management. Currently serving as Strategy Director at Above.se since December 2023, Stella drives impactful change through the integration of strategy, design, and technology. Previous roles include service designer at ARC Arise Consulting, co-founder of LOGX focusing on digitalizing forest supply chains, planner at TBWA\Stockholm, service designer at Doberman, and project manager team lead at The Grand. Stella's early career includes service design and creative strategy at Stella Consulting, working with notable clients such as Scandinavian Airlines and BBC. Stella holds a Master of Arts in Digital Management from Hyper Island and a Bachelor of Science in Economics, specializing in Retail Management from the Stockholm School of Economics.