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Michaela Kemen is a seasoned marketing professional with extensive experience in CRM marketing and digital strategies. Currently serving as the Bereichsleitung CRM-Marketing at apo-discounter.de since August 2019, Michaela has previously held roles such as Marketing Specialist Deutschland at SoftwareONE and Digital Marketing Manager Lead at Ebrosia GmbH Co. KG. Michaela's career began in journalism with internships at TV News and as a PR/Events intern at Bestsidestory GmbH. Michaela obtained a Bachelor of Arts in Kommunikations- und Medienwissenschaften from Leipzig University, further enhancing a strong foundation in communication and media studies.