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Dana Zholbaryssova currently serves as a Product Manager at Home Credit Bank Kazakhstan, where responsibilities include leading the development of the mobile application's communication platform and optimizing the onboarding process through collaboration and retention campaigns. Prior to this role, Dana held the position of Head of Digital at Ordamed, managing a team of 10 and achieving significant marketing budget optimizations, CRM implementation, and process automation. Earlier experience as a Product Manager at BeSmart involved developing communication strategies with a focus on onboarding and churn management. Dana holds a Bachelor’s degree in Computing Techniques from KazITU.