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Neha I. is an accomplished marketing professional with diverse experience spanning strategic marketing management, consumer experience research, and social media strategy. Currently serving as Strategic Marketing Manager at Anumana and as a Yoga Instructor at CorePower Yoga, Neha also operates a shop on Etsy. Prior roles include Assistant Search (SEM) Planner at Good Apple, where data analysis and campaign optimization led to significant KPI improvements, and Global Marketing Intern at Schneider Electric, focusing on internal communications and user journey mapping. Neha's earlier experiences include consumer research internships at Helen of Troy and Nestlé, as well as academic leadership as Head Teaching Assistant at Boston University's Questrom School of Business, where a Bachelor's degree in Business Administration and Management was earned.