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Michael von Geldern is an accomplished data and analytics professional currently serving as the Director of Data and Analytics at Anthony Nolan since October 2023. Previously, at Domino's Pizza UK & Ireland Ltd, Michael held the position of Data and Insight Director, where significant achievements included the establishment of a Data & Insight team and the implementation of an Occasion-based Segmentation strategy. Prior experience includes roles as Head of Data Science at Virgin Group Loyalty Company, Head of Insights at Sainsbury's, and Analytics Director at Aimia Inc, among others. Michael's expertise spans customer insight, analytics team leadership, and actionable business strategies across various industries, including retail, marketing, and loyalty programs. Education credentials include a Bachelor of Commerce with Honours in Economics from Victoria University of Wellington and dual Bachelor degrees in Commerce and Laws from The University of Auckland.