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Abdul Malik I is an experienced digital media analyst currently working at Populus Empowerment Network, focusing on managing organic and paid campaigns across social media platforms while implementing performance analysis frameworks to gauge campaign effectiveness. Previously, Abdul Malik held roles as a Digital Marketing Executive at Knowble Minds and Verifitech, where responsibilities included developing marketing strategies, executing integrated campaigns, and specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Earlier experience as a Senior Operations Associate at Thilash involved managing SEO for a portfolio of e-commerce websites and enhancing social media engagement. Abdul Malik holds an M.Com in Business/Commerce from Gurunanak College and a B.Com in Business/Commerce from Mohamed Sathak College of Arts and Science.