Andrew Grenville is a seasoned research veteran with over 30 years of experience in the field. Currently serving as Chief Research Officer at Angus Reid Group since February 2023, Grenville previously held the same title at Maru/Matchbox from April 2016 to February 2023. With a significant focus on the respondent experience, survey simplification, and sample quality, Grenville has contributed extensively to research methodologies. Earlier roles include Chief Research Officer at Vision Critical and Angus Reid Public Opinion, General Manager at Ipsos Insight, Health, and Senior Vice President at Angus Reid Group. Grenville is also the author of notable works, including "Eureka! The Science and Art of Insights" and "The Insights Revolution: Questioning Everything."
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