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Luke Van Engen is a seasoned marketing professional with extensive experience in demand generation and strategic marketing. Currently serving as the Director of Demand Generation at Routeware, Inc., since March 2024, Luke has been instrumental in driving high-quality leads through multi-channel marketing initiatives. Previously, at Fusion Risk Management, from August 2019 to January 2024, Luke successfully established a demand generation program, achieving a 30% increase in qualified inbound opportunities year-over-year. Prior roles include Demand Generation Manager and Senior Demand Generation Specialist at SA Ignite (now Azara Healthcare), where Luke oversaw marketing campaigns and automated lead management processes. Earlier experience at Dakota Systems, Inc. involved managing comprehensive marketing strategies, enhancing corporate branding and digital promotion efforts. Luke holds a Bachelor's Degree in Marketing and Economics from Dordt University, earned in 2015.