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Growing up, Sam’s passions were journalism and politics but after taking a few journalism courses at Arizona State, she realized the field wasn’t for her and pivoted to marketing & PR (sorry, not sorry). At ANDERSON, Sam spends her days maximizing the clients’ social media presence and improving the own agency's social content as well. She is experienced in both content creation and analytics and can adeptly research and apply social media trends to marketing strategy. Sam’s life principles are PLURR: Peace, love, unity, respect, and responsibility which makes her not only a great teammate but also an amazing human.