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Kristy Rocco, MBA, is a seasoned digital marketing professional currently serving as Senior Manager of Performance Digital Marketing at Ancestry, where responsibilities include leading strategies for various performance marketing channels. Previously, Kristy worked as Paid Video and Display Strategy Manager at Purple, overseeing programmatic channels and team guidance for agencies. At The Michaels Companies, Inc., Kristy held the role of Digital Marketing Strategist, ensuring the timely execution of digital campaigns across multiple paid media channels. Kristy's career began as a Digital Marketing Specialist at TANKCHAIR LLC, followed by a position as Digital and Event Marketing Assistant at the Liz Soden Foundation. Academically, Kristy holds a Master of Science in Business Communications from Spalding University and a Bachelor of Arts in Communication from Arizona State University, complemented by two Associate degrees from Glendale Community College.