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Michelle Race has been in the SEO and web development industry since 2006. Michelle began their career as a Junior Web Developer for TenTenGo Ltd. In 2008, they moved to Mediascope Ltd, where they again held the role of Junior Web Developer. In 2009, they joined Ricemedia UK as Technical SEO Manager, where they also held the role of Front End Web Developer. In this role, they were responsible for HTML5/CSS3 website template creation, website updates, WordPress theme installations, email templates, and technical SEO audits. In 2020, they joined Lumar (formerly Deepcrawl) as Senior Technical SEO.

Michelle Race attended Staffordshire University from 2002 to 2006, where they earned a BSc (Hons) in Internet Technology.