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Alena O’Hara is an accomplished marketing professional with extensive experience in performance and digital marketing across prominent beauty and luxury brands. Currently serving as the Executive Director of Performance Marketing at Anastasia Beverly Hills since May 2023, Alena previously held significant positions at Huda Beauty as Director of Digital Marketing and Paid Media, along with roles at David Yurman, Publicis Media, and iProspect. Alena's expertise includes developing strategic marketing initiatives, managing substantial advertising budgets, and leading cross-functional teams to achieve client business objectives. Alena’s academic background includes a Bachelor’s degree in Marketing and Art History from Rutgers Business School, along with degrees in Art History and Music Theory and Composition.