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Prateek Singhal is a highly skilled data scientist with extensive experience in product development and data analysis. Currently serving as Lead Data Scientist at Analytic Edge since November 2021, Prateek leads a team focused on creating a self-serve marketing mix modeling product, overseeing database and API architecture while addressing development challenges. Previous roles include Principal Data Scientist and Senior Data Scientist at Oracle, as well as Lead Analyst and Senior Analyst at dunnhumby. Prateek began a career at Tata Consultancy Services, progressing from Analyst to Senior Analyst. Educational qualifications include a Bachelor of Technology in Electrical, Electronics, and Communications Engineering from Rajasthan Technical University and ongoing studies for a Master of Technology in Artificial Intelligence at the Indian Institute of Technology Jodhpur.