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Dan Brooks has extensive experience in the retail and eCommerce sectors, currently serving as the Head of Digital Trading at American Golf since September 2012, following roles as eCommerce Trading Manager and eCommerce Buyer. Prior to this, Dan spent over seven years at JJB Sports, where responsibilities included positions as Buyer and Assistant Buyer across various product categories, including sports drinks, martial arts, and golf-related items. Dan began the professional journey as a Sales Assistant, providing technical support in biking and golfing equipment. Educational qualifications include 4 A-levels in Physical Education, Geography, Philosophy, and Religion from Winstanley College, alongside foundational education at St Josephs RC High School and Sports College.