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Rita Chaires is a seasoned marketing professional with extensive experience in web and online marketing services. Currently serving as the Director of Web & Online Marketing Services at the American Academy of Estate Planning Attorneys since August 2010, Rita leads teams focused on developing and implementing strategies to enhance the online presence of members. Previously, as Managing Director at Best Legal Practices from January 2013 to September 2019, Rita specialized in helping attorneys improve their market presence through online marketing, SEO, and social media strategies. Rita has also held consulting roles at Guardian Health and Today's LunchBox, and served as Corporate Communications Administrator at eMagin Corporation, where responsibilities included coordinating communications and managing logistics for corporate events. Rita holds a Bachelor of Science degree from the University at Albany.