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Lina Goh is an accomplished product manager and data analyst with extensive experience in the technology and e-commerce sectors. Currently serving as Principal Product Manager for New Initiatives at Sojern since March 2022, Lina leads the exploration of new partner opportunities and the development of data-driven products. Previous roles at Sojern include Principal Data Analyst and Analyst Team Lead, where notable achievements included enhancing campaign performance significantly. Lina's background also encompasses managerial analytics positions at foodpanda and Dentsu's Amnet Programmatic Experts, as well as market analysis at Borneo Motors Singapore Pte Ltd. Lina holds a Bachelor of Arts in Economics from the National University of Singapore.