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José Vergarajáuregui began their work experience in 2005 in various companies, where they worked in digital marketing. José later joined AMAIKETAKO SELECCIÓN in 2014 as Co-CEO, where they focused on distributing high-quality food products to the HORECA channel and through their website Amaiketako.com.

José Vergarajáuregui pursued their education at ESIC Business & Marketing School from 2001 to 2006, where they obtained a Licenciado degree in Gestión Comercial y Marketing. Later, in the year 2011, they attended the Universidad Politécnica de Madrid for a Master degree program in Business Entrepreneurship.