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Rafael Mejia is a skilled marketing professional with extensive experience in franchise development and marketing management. Since September 2015, Rafael has served as Franchise Development Marketing Manager at Amada Senior Care, responsible for lead generation strategy, CRM implementation, and funnel marketing optimization, successfully building a database of over 18,000 leads primarily through paid advertising. In addition to this role, Rafael is the owner of Arkadia Alimentos, which specializes in natural and artisan food products, and has been the Marketing Manager at Rostro & Figura Ltda. since September 2013, where responsibilities include CRM implementation and executing various marketing campaigns. Prior experience includes an internship at Just Natural Products LLC focused on PPC and social media campaigns, as well as a quality assistant role at Clinica Rostro & Figura. Rafael holds a degree in Economics with a focus on International Business and Marketing from Pontificia Universidad Javeriana Cali and has participated in an exchange program at European-University Viadrina.