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Dae Lee has a diverse and extensive work history in marketing and brand strategy. Their most recent role was as the Chief Executive Officer at Alvarado Street Bakery, where they oversaw the company's operations. Prior to that, they served as the Director of Marketing at the same company, where they successfully repositioned and redesigned the brand. Before their time at Alvarado Street Bakery, Dae worked as the VP of Membership & Travel Product Marketing at AAA Northern California, Nevada, Utah, where they achieved record-breaking retention rates and led the company's shift towards digital engagement. Dae also gained experience in the food and beverage industry, holding positions at companies such as Pique Tea, PETCO Animal Supplies, Inc., Kashi Company, Kellogg Company, Campbell Soup Company, and Frito lay. Throughout their career, Dae has consistently demonstrated their ability to drive business growth, develop innovative marketing strategies, and manage large budgets.

Dae Lee has an MBA degree in General Management from the Southern Methodist University - Cox School of Business. Additionally, Dae Lee holds a Bachelor of Science degree in Marketing from the University of Tennessee, Knoxville.