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Javier Casares is a seasoned professional in the consumer goods sector, currently serving as Country Manager for Spain at Imperial Brands PLC since August 2018, overseeing a team of over 230 personnel. Prior to this role, Javier held the position of Country Manager for the Canaries and Gibraltar and served as Sales Director at The HEINEKEN Company from March 2017 to August 2018. Javier's experience also includes various sales and marketing leadership roles at L'Oréal from July 2010 to March 2017, and a Markets Account Manager position at MERCASA from June 2008 to July 2010. Javier holds an MBA in FMCG Companies Management from ICEX-CECO and a Graduate degree in Economy from Universidad Complutense de Madrid.