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Mirko Lorenzi is an experienced executive in the marketing and management sectors, currently serving as Managing Director at Villiger Söhne AG since November 2019. Prior to this role, Mirko held several key positions at Oettinger Davidoff AG from July 2008 to October 2019, including Vice President - Head of Marketing Europe and Vice President - General Manager of Davidoff of Geneva Schweiz & Säuberli AG. Earlier career experience includes roles as Marketing & Sales Manager at Säuberli AG, Marketing Manager at CPT AG, Branch Manager at Mühlebach ProMotion SA, and Area Manager at Mühlebach SA. Mirko Lorenzi holds a degree from the University of Geneva.