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Paul Morris is an experienced executive with a robust background in digital strategy and marketing across various sectors. Currently serving as Chief Strategy and Digital Officer at Alshaya Group since November 2020, Paul previously held leadership roles as Chief Digital Officer at Pizza Hut Digital Ventures and Group Ecommerce & Digital Director at Specsavers. With significant experience in enhancing multichannel strategies and driving digital transformation, Paul has contributed to notable advancements in customer experience and brand growth in organizations such as Tesco and Tesco Bank. Paul's career spans international markets, including prominent positions in China and Malaysia, underpinned by educational credentials from the University of Nottingham and specialized digital marketing training.