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Juan Pablo Bazán is an experienced marketing professional specializing in demand generation and digital marketing. Currently serving as a Demand Generation Specialist at Clarika Software + Innovation since January 2023, Juan Pablo conducts market research and develops targeted strategies to enhance sales and partnerships. Previous roles include Digital Trafficker at Alprestamo and SEM Specialist at Minga Digital, where Juan Pablo managed performance and branding campaigns. As Marketing Manager at NX, leadership of a multidisciplinary team focused on various digital marketing services and product online sales was key. Additional experience includes roles at Capabilia, M8, and Universidad Blas Pascal, alongside a solid educational background with degrees in Communication, Digital Marketing, and Sales Management from reputable institutions.