Melissa Rapport has a diverse work experience in marketing and communications. Melissa started their career in 2001 as a Marketing Assistant at Chem Rx, where they provided marketing support to the Vice President of Sales and a team of client account executives. In this role, they acquired new accounts through sales calls, customized proposals, and presentations. Melissa also implemented targeted direct mail campaigns to increase market share.
In 2004, Melissa joined Michael Page as a Marketing Assistant, where they provided support to all offices in the US and Canada. Melissa implemented digital and international print advertising campaigns and ensured brand consistency on regional campaigns in North America. Melissa was promoted to Senior Marketing Assistant in 2006.
In 2008, Melissa joined Allied World as a Senior Marketing Associate, where they established and managed the Marketing and Communications division for the US. Melissa collaborated with an external advertising agency to design marketing collateral and print advertising, and they managed content on the corporate website.
Melissa progressed in their career at Allied World and took on roles such as Global Conference and Event Manager, where they implemented a conference and event marketing strategy for multiple regions, and Assistant Vice President of Marketing and Communications, where they strategically planned and developed metric-driven multi-channel marketing campaigns. In this role, they collaborated with product leadership and internal subject matter experts to create content and messaging for digital marketing, social media, the website, and external speaking engagements. Melissa also drove media relations by building relationships with journalists, distributing press releases, managing media inquiries, and securing editorial features.
Most recently, Melissa held the position of Vice President of Marketing and Communications at Allied World, where they continued to lead marketing and communications initiatives. The exact end dates for their roles are not provided.
Melissa Rapport holds a Bachelor of Business Administration (B.B.A.) degree in Marketing from Hofstra University.
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