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Sara Habecker is a seasoned marketing operations professional with extensive experience in leading teams and implementing automated solutions across various organizations. Currently serving as Senior Manager of Marketing Operations at Allego since July 2023, Sara previously held similar roles at Dandy and WordStream, where significant achievements included creating efficient cross-channel reporting systems and managing large databases using tools like Marketo and Salesforce. Earlier positions at Brightcove involved executing a global Eloqua strategy and developing automated lead nurturing processes. Sara began the career as an eMarketing Specialist at McGraw-Hill Education and as a Web Analytics Intern at Paper Source, demonstrating a strong foundation in marketing analytics and email marketing. Sara holds a Bachelor of Arts degree in American Studies from Franklin & Marshall College.