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Paula Bonfatti is a seasoned marketing professional with extensive experience in online and social media marketing. Currently serving as the Senior Manager of Online Marketing at All Out since October 2018, Paula oversees strategic initiatives that enhance supporter engagement and retention. Previous roles include Social Media Manager at All Out, U-Report Brasil Social Media Analyst at UNICEF Brasil, and Communications Analyst at Viração Educomunicação. Paula has also worked as a Freelance Communications Consultant and held research assistant positions at The New York Academy of Medicine and Urban Upbound. Academic qualifications include a Master's degree in Urban Studies and Public Policy from The Graduate Center, City University of New York, and a Bachelor's degree in Social Communications from Universidade Federal de Juiz de Fora. Additional studies include a specialization in Social Project Design and Management from Pontifícia Universidade Católica de São Paulo.