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Laura Richard is currently a Sales Trainee in Trade Marketing at Alken-Maes, focusing on the Out-of-Home channel and working on a strategic assignment for the High Energy Team. Previously, Laura completed an infiltration assignment as a Sales Trainee in Out-of-Home, selling various brands in major Belgian cities. Alongside this role, Laura has served as a Ski Instructor with Sneeuwsport Vlaanderen since 2015 and held the position of Project Officer at Voka - Kamer van Koophandel Limburg from February 2020 to February 2021, overseeing social media content and training support. Laura's academic background includes a Master's degree in International Business from Maastricht University, a Bachelor's degree in Communications Management from Hogeschool PXL, and a Bachelor's degree in International Business from INSEEC Grande Ecole.