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Jason Lavigne has over two decades of progressive experience in various leadership roles across multiple industries. Currently serving as the Regional Director of Retail Operations at Couche-Tard since June 2020, Jason has previously held positions such as Regional Director of Sales for Eastern Canada at Belron Canada and Director of the Executive Division at Bédard Resources. As co-founder and Vice President at VIBRANT Marketing, Jason contributed to business development and client management, and earlier at PepsiCo, Jason gained valuable experience as a Sales Manager for Frito Lay Canada. Jason holds a Bachelor’s Degree in Commerce and Marketing from the Université du Québec à Montréal.