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Cedric Tan is a seasoned professional with extensive experience in business development and sales within the technology and gaming sectors. Currently serving as a Board Member on the UCI eSport Leadership Board at UC Irvine since January 2024, Cedric contributes to a pioneering esports program. As the Senior Director of Business Development at Atlantic Inc. since 2021, Cedric drives innovation and market responsiveness in product development. Previously, Cedric held key positions including Director of Sales at Hyundai Technology, Director of ABS Gaming PC at Newegg, and Sales Manager for Amazon Global at ADATA Technology (USA), where Cedric played a pivotal role in promoting cutting-edge data storage solutions. Cedric's career began with Arctic Cooling Inc., focusing on sales and marketing in North America, showcasing a breadth of expertise in technology and consumer electronics.