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Erica (Jing) Li is a seasoned marketing professional with extensive experience in customer acquisition and global growth strategies across various industries. Currently serving as a Senior Customer Acquisition Manager at AJ Bell since June 2023, Erica previously held the position of Director of Global Growth Marketing at UNiDAYS and Head of Global Digital Acquisition at OANDA Corporation, where Erica developed tailored acquisition strategies and managed extensive regional campaigns. With a solid background in digital marketing, including roles at Kaplan International English and SYZYGY, Erica's expertise spans paid search management and online marketing across multiple platforms. Erica holds a Master of Science in Analytics from the Georgia Institute of Technology and additional degrees from The University of Edinburgh and Shanghai University of International Business and Economics.