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Robin Grönholm is an experienced product design consultant and UX researcher with a diverse background in leading design teams and managing projects. Currently working at Knowit Solutions Gigit AB since September 2023 and at Afa Försäkring as a UX Researcher and Designer, Robin has previously held significant roles in various companies including BLK LZY as a design consultant and business area manager, and Scandic Hotels as an interim design manager. With a solid foundation built at Knowit from 2013 to 2021 in user experience and frontend management, Robin has contributed to projects at multiple organizations, such as Duni Group, Bliwa Livförsäkring, and EKN, focusing on concept development, service design, and user experience enhancements. Educational qualifications include a Bachelor's degree in Informatics from Linnaeus University and a course in Art Direction from Berghs School of Communication.