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Maarten Bosma is a Senior Market Analyst at Advidi since November 2019, bringing extensive experience in data analysis from previous roles, including Data Analyst at True Legends IT Professionals and Timm & Pimm, as well as a Data Analyst at Mediabrands Marketing Sciences. At Mediabrands, Maarten focused on researching media effects on Key Performance Indicators using econometric models and played a pivotal role in developing an interactive performance-based dashboard/web tool utilizing R and R-shiny. Maarten holds a Bachelor's degree in Econometrics from the University of Amsterdam.