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Jaime Berger Martin is a seasoned media professional with extensive experience in commerce and retail media. Currently serving as Senior Partner, Group Director at Mindshare since October 2021, Jaime previously held the role of Media Director at Upshot and Senior Director of Media (Integrated Connections) at Advantage Solutions from March 2018 to October 2021. At Advantage, Jaime led a cross-functional media and analytics team, focusing on ecommerce, shopper media, and integrated marketing strategies for an extensive client portfolio. Earlier career achievements include serving as Associate Director at Mediavest | Spark, where Jaime managed diverse video and digital strategies for notable clients, and Supervisor at SMGx with a focus on media buys for Ally Bank. Jaime's multifaceted career also features roles at Univision, Draftfcb, and GSD&M, alongside a Bachelor's degree in Government and Spanish from The University of Texas at Austin.