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Miriam Herranz is a seasoned marketing professional with extensive experience in strategic marketing and business development across various sectors. Currently serving as Senior Manager Marketing Business Development at Advanced Bionics since April 2019, Miriam has designed customer engagement strategies that enhance brand interaction and optimize sales funnels. Previously, positions include Marketing & Business Development Manager and Consumer Engagement Manager Iberia at MD Anderson Cancer Center Madrid, where Miriam was responsible for comprehensive marketing and communication planning. Other notable roles encompass marketing leadership at Tridente Image Builders, Unilever, and ADIF, alongside foundational experiences in account management and marketing studies. Miriam holds a degree in Advertising and Public Relations from Universidad Rey Juan Carlos and further qualifications in International Marketing and Digital Marketing.