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Fani Sazaklidou has extensive work experience in various roles within the creative and design field. Fani is currently serving as the VP Digital Experience Design, Global at adidas since 2022. Previously, they worked at DAZN Group, where they held several roles, including SVP Product Experience & Innovation, Global and SVP Product Design & Innovation, Global. Prior to that, they worked as the Executive Creative & Brand Director, Board Director at YouView TV Limited for eight years, where they were responsible for product design, research, brand, and innovation. Fani also worked as a Creative Director at BBC and Sony Computer Entertainment Europe (PlayStation) and served as the Design Director at Gamelab. In addition, they have experience as a Lecturer at London Metropolitan University.

Fani Sazaklidou holds a Bachelor of Science degree in Multimedia Technology & Applications from London Metropolitan University and an MA in Communication Design from the University of the Arts London.