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Olga Bykova is an experienced professional in digital transformation and strategic business development, currently serving as the Digital Transformation Portfolio Director at Nike. Previously, Olga held the position of Business Lead at Board of Innovation and was the Head of Strategy & Business Development at BrainCreators. Olga's expertise in licensing partnerships was demonstrated during tenure at The Walt Disney Company, where roles included Director and Senior Manager of Licensing Partnerships. Earlier in career, Olga was a Brand Manager at Boots UK.