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Johanna Thofelt

Creative Strategist at Adeprimo

Johanna Thofelt has a strong background in creative strategy and digital marketing. Johanna started their career in 2012, working as a Digital Strategist at Gin Lane Media, where they developed social media strategies and conducted research for fashion and lifestyle brands. Johanna then joined Studio Total as a Creative and Concept Developer, where they focused on developing and executing ideas for advertising campaigns.

In 2013, Johanna worked as a Digital Manager and Sidekick in Art Projects at Reflection Company. There, they implemented a digital structure and facilitated creative workshops. Johanna also worked at TEDxÖstersund as a Communication Strategist and Copywriter, where they helped develop and launch TEDxÖstersund and promote rural regions in Sweden.

Johanna's experience also includes working at Regionförbundet Jämtlands län - Regional Council of Jämtland as a Strategic Project Manager. Johanna developed and implemented a concept called Next Level Fridays, which aimed to engage teens and young adults in craftsmanship. Johanna also managed projects with a defined budget and worked on social media and creative strategies.

Most recently, Johanna worked at Adeprimo as a Creative Strategist. In this role, they helped clients find their voice and grow engagement through social media strategy, content creation, and creative workshops. Johanna worked with various brands, including Moment Group, Medley, and Engcon.

Throughout their career, Johanna has demonstrated a passion for creativity, research, and strategic thinking, and has a strong track record in helping brands reach their goals.

Johanna Thofelt's education history includes several different institutions and fields of study. In 2004-2005, they attended Mid Sweden University, where they studied Economics. Following that, in 2007-2008, they enrolled at Malmö University, focusing on International Relations and Human Rights. In 2010, they attended Hyper Island, completing a Bachelor's degree in Digital Media. Later that year, they briefly studied Fashion Design at the University of Gothenburg. Finally, in 2018, they attended Berghs School of Communication, specializing in Copywriting.

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