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Wilma McDaniel is an accomplished entrepreneur and industry expert with extensive experience in business development and consultancy across various sectors, particularly in beauty, health, and wellness. As the founder of RISE Business Growth since October 2014, Wilma has leveraged a global network to support startups, scale-ups, charities, and corporations in their growth strategies. Current roles include Lifestyle Consultant for TEMPLESPA Skincare, Non Executive Director for actiMirror Corp. and Earneco, and recent positions such as Interim International Distributor Director for Beauty Kitchen UK Ltd. and Head of Beauty at SnapDragon Monitoring Ltd. Wilma's previous experience includes strategic roles at Cutitronics and ARRAN Sense of Scotland, combined with executive education from Saïd Business School at the University of Oxford and a distinguished background in beauty spa therapy.