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Cholathit Jiraphan has extensive work experience in various roles in marketing and business development. From 2023, they worked at aCommerce as the Head - Group Account, where they managed overall account profitability and maximized GMV through collaboration with clients and channels. Prior to that, from 2021 to 2023, they were a Senior Marketing Manager at Do day dream, responsible for implementing marketing strategies and improving brand communication and activation. From 2019 to 2021, Cholathit was a Marketing Manager at Kuron Co., Ltd., where they developed and managed marketing campaigns. Before that, from 2012 to 2019, they worked as a Brand Manager for Jason Brand at Kuron, focusing on brand strategy, marketing plans, and brand performance evaluation. Cholathit'searly career includes a role as a Business Development Executive at PlayWork Co., Ltd. from 2007 to 2010, where they explored market opportunities, developed new strategies, and managed customer service.

Cholathit Jiraphan holds a Master's degree in Marketing from Thammasat University, which they obtained from 2010 to 2012. Prior to that, they pursued a Bachelor's degree in Computer Software Engineering from Shinawatra University, attending from 2004 to 2007.