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James Backhouse is an accomplished business leader with extensive experience in sales and management across various sectors, particularly in the healthcare and medical device industries. Currently serving as the General Manager for ACINO, James has led significant business turnaround initiatives and team engagement improvements, achieving notable sales growth. As the Founder and Managing Director of CoachHouse Coaching and Consulting, James has developed a successful sales training program and strategic consultancy projects. Previous roles include Vice President at OSN, General Manager at Galderma, and UK Sales Director at Johnson & Johnson, where James consistently delivered revenue growth and implemented strategic organizational changes. Educational qualifications include a BSc (Hons) in Chemistry and multiple certifications in executive coaching and business management from reputable institutions.