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Charlotte Ballarin - du Luart is a seasoned marketing professional with extensive experience in the plant-based food sector. Currently serving as the Marketing Director at ACCRO | Alternatives 100% végétales since February 2019, Charlotte played a pivotal role in co-creating the company and launching its innovative offerings in the market. Responsibilities include developing a comprehensive business plan, establishing a robust brand positioning with consumers, and executing a successful communication strategy that significantly enhanced brand awareness. Prior experience at Lesieur encompassed various roles, including Innovation Project Manager and Senior Product Manager for the Puget brand, with a foundational educational background in Agronomy with a specialization in Marketing from L'Institut Agro Montpellier.