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Annick Lau has a diverse background in digital marketing and content creation. Annick started their career in 2015 as a Social Media & Marketing Intern at Little Hill People Ltd. From 2016 to 2017, they worked as a Content Writer at Zalora. Annick then joined Amoria Bond as a Content Manager from 2019 to 2019. Annick continued their content marketing and copywriting roles at Annick Lau, where they worked with various clients such as Jaipur Rugs, Arissto Italian Coffee, Raghavendra Rathore, Gurukul School of Design, and The Fashion Network. In 2018, they also worked as a Marketing Specialist and Magazine Producer at IN:COLOUR. From 2020 to 2022, Annick worked at Content+Cloud, where they held positions as a Digital Marketing Executive, Marketing Campaign Manager, and Marketing Analytics Manager. Annick'smost recent role is as a Digital Marketing & Brand Manager at AccessPay, starting in 2022. Throughout their career, Annick has been involved in various aspects of digital marketing, including content creation, social media strategy, and marketing analytics.

Annick Lau began their education in 2007 at Convent National Type School in Malaysia, where they completed their regular/general high school/secondary diploma program. In 2011, they received their high school diploma from the American International School of Hong Kong.

Annick then pursued higher education and enrolled at the University of Chester in 2013, where they completed a Bachelor of Arts (Hons) degree in Journalism and Media Studies in 2016. Following their undergraduate studies, they attended The Manchester Metropolitan University in 2016 and obtained a Master's degree in International Fashion Journalism in 2017.

In addition to their formal education, they have obtained the EFSET EXPRESS High Proficiency certification from EF Education First, although the specific month and year of attainment are not provided.