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Jeannette BOIRET is a seasoned professional in marketing, international business, and education. Currently serving as Co-founder and General Director at Habca since May 2022, Jeannette BOIRET also teaches marketing economics at the Académie de Bordeaux. With extensive experience as a freelance consultant in marketing and international strategy from 2016 to 2022, Jeannette BOIRET has held teaching positions in economic management at the National Education and Polytech Paris-Sud. Previous roles include leadership in export and partnerships at CACIMA, where Jeannette BOIRET supported local businesses in international markets, particularly in Canada and Europe. Jeannette BOIRET holds multiple degrees from Aix-Marseille University, specializing in international commerce and management.