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Sihem ALLEK is a seasoned professional in brand management and strategic marketing with extensive experience in the food and beverage sector. Currently serving as the Global Strategy & Equity Manager and Global Innovation Manager for The Laughing Cow brand at Bel since September 2018, Sihem previously held various managerial positions at Bel Algérie, focusing on brand marketing and product development for Kiri and Picon. Experience also includes roles at Heineken Algeria and Publicis Impact Algérie, where Sihem managed client services and strategic planning for major brands. Educational qualifications include a Master's degree in Financial Management from Institut de Commerce et de Gestion de Paris, along with specialized training in event communications and a Bachelor's degree in Commercial Sciences and Marketing.