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Rein Vogel has extensive experience in the media and digital advertising industry, currently serving as the Chief Commercial Officer at Abovo Media since July 2014, where the agency has rapidly grown to become one of the leading independent media consultancy firms in the Netherlands. Additionally, Rein holds the position of Chief Commercial Officer Benelux at Local Planet since January 2022. Prior roles include Managing Director of Digital Brixx, a part of Abovo Media, and Director at MediaBookers, the first self-service media buying platform in the Netherlands. With a strong background in sales and digital trading, Rein has also held key positions at TMG (Telegraaf Media Groep) and has been involved in industry initiatives, such as being a member of the IAB Nederland Taskforce Automated Trading. Rein's career spans over two decades with various roles focusing on digital media sales and programmatic trading.