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Patricia Lazatin is a seasoned professional in marketing and customer success, currently serving as the Head of Customer Success at Aampe since December 2023. Previously, Patricia held various pivotal roles at Grab from October 2016 to November 2023, including Growth Technology Lead, where responsibilities included product ownership of the Communications Platform and strategic market initiatives. Other roles at Grab encompassed Marketing Technology and Operations Manager, Deputy Country Marketing Head, Payments & Loyalty Marketing Lead, and Driver Marketing Manager, all focused on enhancing user experiences, operational efficiency, and growth metrics. Prior experience includes positions at ZALORA Group as Regional Brand Communications Marketing Manager and Regional Category Manager, and at Summit Media, as Brand Publisher and Associate Publisher, among others. Patricia began a career in digital marketing at ABS-CBN Interactive as Project Assistant. Patricia holds a Bachelor of Arts degree in Broadcast Communication from the University of the Philippines.