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Brennan White

Founder at 71 West

Brennan White is an accomplished entrepreneur with extensive experience in the marketing and creative industries. As the Founder of 71 West since January 2021, Brennan has also been a Founding Member of Ad Age Collective since October 2018. Previously, Brennan served as Board Chair for Creativity and Innovation at the International Advertising Association from February 2021 to August 2023. As Co-Founder and CEO of Cortex from January 2015 to May 2023, Brennan focused on applying artificial intelligence to enhance creative content. Prior to that, Brennan founded and managed Pandemic Labs, which specialized in social media for prominent brands, from June 2007 to June 2020. Early career roles include Account Manager at Innoveer Solutions and Business Development at Centive. Brennan White holds a degree from Vassar College, attended Weston High, and has a strong foundation in both education and professional development.

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