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Ada Story is a seasoned marketing executive with extensive experience in leading product and customer marketing initiatives across various sectors, particularly in technology. Currently serving as a Fractional Marketing Executive at 621 Consulting, Ada specializes in developing go-to-market strategies and growth plans for tech companies in the US, LATAM, and EMEA. Previous roles include Head of Product Marketing at Hippo Insurance, Sr. Director of Product & Customer Marketing at Maven Clinic, and Global Director Enterprise Marketing at Headspace, where significant revenue growth was achieved. Ada's educational background includes an MBA from Babson College and a Graduate Certificate in Digital Marketing & Growth, complemented by various certifications from esteemed institutions. Clients have included BetterMe, FitOn, and Clue, among others.